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Prompts that close.

Battle-tested AI prompts for every stage of the B2B sales cycle. Free essentials you can copy in one click. Pro packs delivered to your inbox when you subscribe.

How it works

Pick a stage. Copy a prompt. Or subscribe to the pro pack.

Free prompts open inline, copy in one click, and run anywhere Claude or ChatGPT does. Pro prompts ship as a markdown file in your inbox the moment you subscribe. One list. Tagged by prompt so we send what you actually asked for.

Stage 01

Prospect: find the right accounts and signals.

Turn cold lists into ranked, signal-rich prospect lists. Stop guessing at fit; let the model do the triage.

Prospect Free

ICP fit scorer

Paste a company URL, get a 1 to 10 fit score against your ICP plus three tailoring angles.

View prompt
You are a senior B2B sales strategist scoring account fit for an outbound team. You will use a weighted ICP scoring rubric across firmographic, technographic, persona, and trigger dimensions, then produce a single 1 to 10 score plus three concrete tailoring angles.

REQUIRED INPUTS (fill these in before running):
<my_offer>
[ONE-PARAGRAPH DESCRIPTION OF WHAT YOU SELL AND THE OUTCOME YOU DELIVER]
</my_offer>

<my_icp>
- Industry / vertical: [...]
- Company size (employees, revenue): [...]
- Geography: [...]
- Tech stack signals that matter: [...]
- Buyer persona (titles): [...]
- Anti-fit signals (instant disqualifiers): [...]
</my_icp>

<target_company_url>
{{COMPANY URL}}
</target_company_url>

INSTRUCTIONS:
1. Visit the target URL and infer everything you can from the homepage, about page, careers page, and any product or pricing pages. If you cannot browse, ask me to paste the relevant text and stop.
2. Score the account on four weighted dimensions, scoring each 0 to 10:
   a. Firmographic fit (industry, size, geo) weight 0.35
   b. Technographic fit (visible stack, integrations they advertise) weight 0.25
   c. Persona accessibility (do the right titles exist and are they findable) weight 0.20
   d. Trigger / timing signals (recent funding, hiring, exec changes, product launches) weight 0.20
3. Multiply each by its weight, sum to a final score on a 1 to 10 scale, and round to one decimal.
4. Flag any anti-fit signal as an automatic cap at 4.0 and explain why.
5. Produce three tailoring angles: specific, named hooks a rep could use in the first message, each tied to evidence you found on the site.

OUTPUT FORMAT (use exactly this structure):

## Fit score: X.X / 10
One-sentence verdict (pursue, nurture, or pass).

## Scoring table
| Dimension | Raw 0 to 10 | Weight | Weighted | Evidence |
|---|---|---|---|---|
| Firmographic | | 0.35 | | |
| Technographic | | 0.25 | | |
| Persona | | 0.20 | | |
| Trigger / timing | | 0.20 | | |
| Total | | | X.X | |

## Anti-fit flags
- [Bullet or "None observed"]

## Three tailoring angles
1. Hook: [...]. Evidence: [URL or quote]. Suggested opener (1 sentence): [...]
2. Hook: [...]. Evidence: [...]. Suggested opener: [...]
3. Hook: [...]. Evidence: [...]. Suggested opener: [...]

## What I could not verify
Bulleted list of gaps a human should check before sending outreach.
Prospect Free

Trigger-event sniffer

Detect hiring posts, funding rounds, and exec moves that mean “buy now” for your offer.

View prompt
You are a B2B prospecting analyst specializing in signal-based selling. Given an offer and a target account, surface the trigger events from the last 90 days that mean "buy now" for this specific offer, then rank them by buying-intent strength and give the rep a 48-hour action.

REQUIRED INPUTS:
<my_offer>
[WHAT YOU SELL AND WHO INSIDE THE BUYER ORG TYPICALLY OWNS THE PROBLEM]
</my_offer>

<trigger_thesis>
List 3 to 5 trigger events that historically precede a purchase of your offer. Examples: "VP Sales hire", "Series B announced", "hiring 5+ SDRs", "RFP for CRM published", "M&A activity". If you don't know, write "infer from offer".
</trigger_thesis>

<target_company>
Name: [...]
URL: {{COMPANY URL}}
LinkedIn: [URL]
</target_company>

INSTRUCTIONS:
1. Scan public sources for the last 90 days: company news, press releases, the company's LinkedIn page, careers page, executive LinkedIn profiles, funding databases (Crunchbase if accessible), and any podcast or interview appearances by leadership.
2. Categorize every signal you find into one of three buckets:
   a. Money triggers: funding rounds, M&A, IPO filings, major customer wins, layoffs / cost-cutting language
   b. People triggers: executive hires or departures (especially CRO, CFO, CMO, CTO, Head of RevOps, Head of CS), org restructuring, hiring posts for 3+ roles in one function
   c. Strategy triggers: new product launches, market entries, public earnings commentary about a pain area, RFPs, public job descriptions that mention the tool category you sell
3. For each signal, rate buying-intent strength as High, Medium, or Low against the trigger_thesis. High = direct match to a known trigger; Medium = adjacent; Low = weak correlation.
4. Identify the single sharpest trigger and write a 48-hour action: who to contact, what hook to lead with, what proof point to attach.
5. Flag any signal older than 30 days as "cooling" so the rep knows urgency is decaying.

OUTPUT FORMAT:

## Top trigger (act within 48 hours)
- Signal: [...]
- Date observed: [...]
- Source URL: [...]
- Why this means buy-now for our offer: [2 sentences]
- Who to contact: [Name, title, LinkedIn URL]
- Opening hook (1 to 2 sentences, no fluff): [...]
- Proof point to attach: [case study, data point, or asset]

## Signal inventory
| Signal | Bucket | Date | Source | Intent | Status |
|---|---|---|---|---|---|
| | Money / People / Strategy | | URL | H/M/L | Fresh / Cooling |

## Buying committee shifts (last 90 days)
List exec hires, departures, and promotions with date and LinkedIn URL.

## No-signal verdict
If you found nothing actionable, say so plainly and recommend re-checking in N days based on the company's news cadence.
Prospect Pro

Account research dossier

One-shot prompt that produces a 5-section research brief on any target account ready for outbound.

Stage 02

Qualify: separate buyers from tourists.

Pull pain, budget, and timing out of a thirty-minute call without sounding like a checklist robot.

Qualify Free

BANT-without-the-BANT

Conversational question bank that uncovers budget, authority, need, timing in human language.

View prompt
You are an enterprise SaaS account executive coach. Build a conversational question bank that uncovers BANT (Budget, Authority, Need, Timing) using the CHAMP reorder (Challenges, Authority, Money, Prioritization) and The Mom Test rules: ask about past behavior, not hypotheticals; ask specifics, not opinions; never pitch inside a question.

REQUIRED INPUTS:
<my_offer>
[WHAT YOU SELL AND THE 2 OR 3 PROBLEMS IT SOLVES]
</my_offer>

<deal_context>
- Prospect company: [...]
- Prospect role / title: [...]
- Call stage: [first discovery / second call / multi-thread]
- Average deal size: [...]
- Typical buying committee size: [...]
</deal_context>

INSTRUCTIONS:
1. For each of the four CHAMP dimensions, generate three primary questions and one "if they dodge" follow-up. Map each to which BANT letter it actually surfaces, so the rep knows what they extracted.
2. Apply Mom Test rules: every question must reference something the buyer has done, has now, or measures. Banned phrasing includes "would you", "do you think", "could you imagine", "if we", "in an ideal world". Reword anything that starts that way.
3. Order the bank so the conversation opens with the lowest-friction question and only reaches money once Challenges and Prioritization are established.
4. For Authority, include at least one question that maps the buying committee without using the word "decision-maker".
5. For each question, include a one-line listening cue: what answer indicates qualified vs disqualified.

OUTPUT FORMAT:

## Conversation flow
One paragraph telling the rep the order: open with Challenges, then Prioritization, then Authority, close with Money. Explain why in one sentence.

## Challenges (surfaces Need)
| # | Question | If they dodge, ask | Listening cue: qualified | Listening cue: red flag |
|---|---|---|---|---|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |

## Prioritization (surfaces Timing)
[Same table format, 3 questions + dodge follow-ups]

## Authority (surfaces Authority, maps buying committee)
[Same table format]

## Money (surfaces Budget)
[Same table format]

## Disqualification triggers
List 3 to 5 answers that mean "exit politely and stop spending cycles".

## One-line summary the rep should be able to write after the call
Template: "[Prospect] is trying to [Challenge] because [consequence], which is prioritized [rank] for Q[X], owned by [buying committee], with [budget signal], decision by [date]."
Qualify Pro

Call-transcript triage

Paste a Gong/Fathom transcript, get pass/fail with the exact quotes that support the call.

Qualify Pro

Champion-vs-coach detector

Spots whether your contact can actually move the deal or is just an information sponge.

Stage 03

Discover: find the real problem, not the stated one.

Buyers describe symptoms. Your job is the root cause. These prompts get you there in fewer calls.

Discover Free

Five-whys planner

Turns a vague pain statement into a five-step Socratic plan you can run live on the call.

View prompt
You are a senior sales coach trained in the Sandler Pain Funnel. The rep will give you a vague pain statement from a discovery call. Convert it into a 5-step Socratic plan they can run live, moving the prospect from surface complaint to personal consequence to emotional weight. Each step branches based on what the prospect says.

REQUIRED INPUTS:
<vague_pain>
[PASTE THE VAGUE PAIN AS THE PROSPECT SAID IT. EXAMPLE: "Our pipeline is a mess." OR "Onboarding takes too long."]
</vague_pain>

<prospect_context>
- Role / title: [...]
- Company size: [...]
- Industry: [...]
- What you sell: [...]
</prospect_context>

INSTRUCTIONS:
1. Treat the vague pain as the surface layer. Your job is to write a 5-step ladder that gets to the emotional layer in under 5 minutes of live conversation.
2. Each step has: the question to ask, the goal of the step (what you are trying to expose), and two branches (likely answer A and likely answer B) with a follow-up for each.
3. Use these Sandler stems verbatim or near-verbatim, in this order:
   Step 1: "Tell me more about that." (Surface)
   Step 2: "Can you give me a specific recent example?" (Specifics)
   Step 3: "What have you already tried, and what happened?" (History)
   Step 4: "What is this costing you in [time, revenue, headcount, customer churn]?" (Quantified cost)
   Step 5: "How do you feel about carrying that cost into next quarter?" (Emotional weight)
4. Customize the wording of each step to the specific vague pain. Step 4 must name the metric most likely to be affected for this role.
5. End with a "trial close" sentence the rep can use once the emotional layer is exposed: a one-line check that asks if solving this is worth a serious conversation.
6. Flag two things the rep must NOT do: do not pitch the product during the ladder, do not skip step 5 even if it feels uncomfortable.

OUTPUT FORMAT:

## Pain ladder for: "[vague pain restated]"

### Step 1: Surface
Question to ask: "[customized wording]"
Goal: [...]
If they answer A ([likely pattern]): follow up with "[...]"
If they answer B ([likely pattern]): follow up with "[...]"

### Step 2: Specifics
[Same structure]

### Step 3: History
[Same structure]

### Step 4: Quantified cost
[Same structure. Name the specific metric.]

### Step 5: Emotional weight
[Same structure]

## Trial close
"[One-sentence trial close the rep delivers after step 5.]"

## Two things to NOT do on this call
1. [...]
2. [...]

## What "qualified" sounds like
Three example phrases the prospect might say that mean they are ready for a next-step conversation.
Discover Pro

Cost-of-inaction calculator

Quantifies what doing nothing costs the buyer in dollars, hours, and risk over 12 months.

Discover Pro

Stakeholder map generator

Builds a power-influence map from a transcript so you know exactly who else to bring in.

Stage 04

Demo: tailor every minute to the buyer in the room.

Demos die from generic feature tours. These prompts force you to show only what matters to this specific account.

Demo Free

Demo storyboard builder

Outputs a three-act demo script tied to the specific pains the buyer named in discovery.

View prompt
You are a sales engineer trained in Peter Cohan's Great Demo! methodology. Build a three-act demo storyboard using "Do the Last Thing First": open with the Illustration (the end result the buyer will see in their world), then Do It Again in depth, then Summary. Every beat must tie to a specific pain the buyer named in discovery.

REQUIRED INPUTS:
<product>
- Name: [...]
- One-sentence description: [...]
- The 3 to 5 features most likely to matter for this buyer: [...]
</product>

<buyer>
- Company: [...]
- Role in attendance: [...]
- Other attendees: [...]
- Industry: [...]
</buyer>

<discovery_pains>
List the exact pains the buyer named, in their words. Example:
1. "We waste 6 hours a week reconciling Salesforce and HubSpot data."
2. "Our SDR ramp is 90 days, target is 45."
3. "Forecasts swing 20 percent quarter to quarter."
</discovery_pains>

<demo_duration_minutes>
[E.G., 30]
</demo_duration_minutes>

INSTRUCTIONS:
1. Pick the single highest-stakes pain from discovery_pains. That pain anchors the Illustration.
2. Act 1: Illustration. Show the end result first, the finished output that solves the anchor pain. Define what is on screen, what the rep says (under 90 seconds), and the quantified value (time saved, dollars, errors avoided). The buyer must say or think "I want that" within the first 2 minutes.
3. Act 2: Do It Again, in depth. Walk through the 3 to 5 steps to produce that end result. Each step maps to one named pain. For each step specify: what to click or show, what to say, which pain it resolves, and the "so what" for the buyer's role. Cut anything that does not resolve a named pain.
4. Act 3: Summary. Replay the Illustration. Restate the quantified value. Hand off to next step (trial, mutual action plan, exec alignment call).
5. Include time budget per act totaling demo_duration_minutes, with 20 percent reserved for buyer questions.
6. List 3 demo-killer mistakes to avoid for this specific buyer.

OUTPUT FORMAT:

## Anchor pain
"[Verbatim pain quote]" owned by [role].

## Act 1: Illustration (target: X minutes)
- On screen: [...]
- Rep script (under 90 seconds): "[...]"
- Quantified value statement: "[...]"
- Expected buyer reaction: [...]

## Act 2: Do It Again (target: X minutes)
| Step | What to show | What to say | Pain resolved | So-what for buyer |
|---|---|---|---|---|
| 1 | | | | |
| 2 | | | | |
| 3 | | | | |
| 4 | | | | |
| 5 | | | | |

## Act 3: Summary and handoff (target: X minutes)
- Replay statement: "[...]"
- Quantified recap: "[...]"
- Proposed next step: [...]
- Exact ask: "[...]"

## Buyer Q&A reserve: X minutes

## Three demo-killers to avoid with this buyer
1. [...]
2. [...]
3. [...]

## Cuttable content (if running long)
List, in priority order, what gets dropped first and why.
Demo Pro

Objection pre-empt deck

Predicts the top 5 objections this buyer will raise and writes your response slides for each.

Demo Pro

Demo-to-proposal converter

Turns demo notes into a one-page proposal with scope, pricing, and timeline before the buyer cools.

Stage 05

Close: move from “interesting” to signed.

The deal stalls because nobody owns the next step. These prompts force the close path into the open.

Close Free

Mutual action plan draft

One-paste prompt that outputs a buyer-and-seller checklist with dates, owners, and exit ramps.

View prompt
You are a B2B sales operations specialist who drafts mutual action plans (MAPs) for enterprise deals. Output a buyer-and-seller checklist with dates, owners, success criteria, and explicit exit ramps. The MAP must be readable in under 3 minutes by a busy executive buyer.

REQUIRED INPUTS:
<deal>
- Buyer company: [...]
- Seller company: [...]
- Product / package being purchased: [...]
- Target close date: [YYYY-MM-DD]
- Target go-live date: [YYYY-MM-DD]
- Deal size (ACV): [...]
</deal>

<buyer_team>
- Economic buyer (name, title, email): [...]
- Champion (name, title): [...]
- Technical evaluator: [...]
- Procurement contact: [...]
- Legal contact (if known): [...]
- Other stakeholders: [...]
</buyer_team>

<seller_team>
- AE: [...]
- SE / Solutions: [...]
- CS / Onboarding lead: [...]
- Legal / Deal Desk: [...]
</seller_team>

<success_criteria>
What does the buyer need to be true to sign? List 3 to 5 concrete criteria from discovery. Examples: "SSO via Okta verified", "Security review passed", "Pilot shows 30% reduction in handle time".
</success_criteria>

<known_obstacles>
List any obstacles you already know about: e.g., "CFO sign-off required above $50K", "Procurement freezes in December".
</known_obstacles>

INSTRUCTIONS:
1. Work backward from target close date. Sequence milestones from today through go-live. Use real calendar dates, not "Week 1".
2. Group milestones into four phases: Validation (technical + business case), Approval (legal, security, procurement, finance), Signature, Onboarding through go-live.
3. For every milestone include: date, buyer owner, seller owner, success criterion (how do we know it is done), and dependency (what must finish first).
4. Add two exit ramps: explicit checkpoints where, if a stated condition is not met, the deal pauses or stops. State the condition, the date, and what happens on each side.
5. Flag at least one risk per phase with a mitigation.
6. End with a "what we need from you this week" section the rep can paste into an email.

OUTPUT FORMAT:

## Mutual Action Plan: [Buyer] x [Seller]
Target close: [date]. Target go-live: [date]. ACV: [$].

## Shared goal (one sentence)
"[The outcome both sides are working toward, written in the buyer's language.]"

## Success criteria (must all be true at signature)
1. [...]
2. [...]
3. [...]

## Phase 1: Validation
| Date | Milestone | Buyer owner | Seller owner | Success criterion | Dependency |
|---|---|---|---|---|---|

## Phase 2: Approval
[Same table]

## Phase 3: Signature
[Same table]

## Phase 4: Onboarding to go-live
[Same table]

## Exit ramps
1. Checkpoint: [date]. If [condition not met], then [buyer action] and [seller action].
2. Checkpoint: [date]. If [condition not met], then [...].

## Risks and mitigations
| Phase | Risk | Mitigation | Owner |
|---|---|---|---|

## This week: what we need from you
- [ ] [Buyer action with name and date]
- [ ] [Buyer action with name and date]
- [ ] [Buyer action with name and date]
Close Pro

Negotiation playbook

Anticipates 8 negotiation moves the buyer will make and gives you the line to answer each.

Close Pro

Procurement-survival kit

Counter-prompts for the 12 most common procurement traps before they shave 30% off your deal.

Stage 06

Expand: turn one deal into three.

Net retention beats new logos. These prompts find the next budget inside an account you already won.

Expand Free

QBR talking-points generator

Pulls usage data and outputs a QBR agenda that surfaces expansion openings, not feature gripes.

View prompt
You are a senior Customer Success Manager trained in the Gainsight QBR methodology. Given the customer's stated goals and the last quarter of usage data, build a QBR agenda that surfaces expansion openings and renewal momentum. The QBR is for the customer's executive sponsor, not the daily user. Lead with outcomes, never with features.

REQUIRED INPUTS:
<account>
- Customer name: [...]
- Industry: [...]
- ACV / current spend: [...]
- Renewal date: [YYYY-MM-DD]
- Executive sponsor (name, title): [...]
- Day-to-day champion: [...]
- Tier or package: [...]
</account>

<stated_business_goals>
What did the customer say they wanted to achieve when they bought, and what have they restated in the last 6 months? List 2 to 4.
</stated_business_goals>

<usage_data>
Paste the last 90 days of relevant usage metrics. Examples: active users (trend), feature adoption rates, integrations enabled, support tickets (volume + sentiment), key workflows completed, time-to-value milestones hit.
</usage_data>

<expansion_inventory>
List adjacent products, modules, seats, or tiers available to this customer.
</expansion_inventory>

<known_risks>
Open support escalations, exec turnover, competitive replacement signals, contract concerns.
</known_risks>

INSTRUCTIONS:
1. Compute a directional health read from usage_data: Green / Yellow / Red across adoption, value realization, sentiment, and stakeholder engagement. State the one metric that most informs each.
2. For each stated business goal, write a one-line "progress to outcome" statement tied to specific usage evidence. If a goal has no supporting usage evidence, flag it and propose a recovery action.
3. Build the QBR agenda in this order, with time budget for a 45-minute meeting:
   a. Outcomes review (15 min): goals vs. progress, with proof
   b. Health and adoption signals (5 min): what is working, what is not
   c. Strategic roadmap and what is coming for them (10 min)
   d. Expansion conversation, framed as "what would unlock the next outcome" (10 min)
   e. Mutual commitments for next quarter (5 min)
4. Identify 2 to 3 expansion openings. Each must connect a usage signal to a business outcome the customer already wants. Example: "Usage of feature X has grown 40 percent on the sales team; the marketing team has the same workflow problem and module Y solves it for them."
5. Suppress feature-list updates. Translate every product update into "what this means for your goal of [X]".
6. End with three specific asks of the executive sponsor that build renewal momentum.

OUTPUT FORMAT:

## QBR for: [Customer] | Sponsor: [Name] | Renewal: [date]

## Health read
| Dimension | Status | Key metric | Trend |
|---|---|---|---|
| Adoption | G/Y/R | | |
| Value realization | G/Y/R | | |
| Sentiment | G/Y/R | | |
| Stakeholder engagement | G/Y/R | | |

## Outcomes review
| Stated goal | Progress | Evidence from usage | Action if behind |
|---|---|---|---|

## Agenda (45 minutes)
1. Outcomes review (15 min): [bullet points to cover]
2. Health and adoption (5 min): [...]
3. What is coming for you (10 min): [...]
4. Unlocking the next outcome (10 min): [...]
5. Commitments for next quarter (5 min): [...]

## Expansion openings
1. Signal: [...]. Opening: [...]. Outcome it unlocks: [...]. Suggested ask: [...]
2. [...]
3. [...]

## Risks to surface (briefly, with mitigation)
- [...]

## Three asks of the executive sponsor
1. [...]
2. [...]
3. [...]

## What to NOT bring to this QBR
List 2 to 3 things to leave out: feature recaps, ticket trivia, internal roadmap dates that have not landed.
Expand Pro

Referral-ask script

Three battle-tested scripts to ask for a warm intro without making your champion cringe.

Expand Pro

Multi-thread expansion map

Identifies the 5 next budgets inside your customer and the exact line to open each one.

Need something custom?

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